March 17, 2023 · McCall Vrydaghs
NEW YORK, NY, MARCH 20, 2023 – Altair Eyewear, Inc., a division of Marchon Eyewear, Inc. and a subsidiary of VSP Vision (“Altair”) and Keep America Beautiful® (“KAB”) are proud to announce the renewal of a national partnership to support the Great American Cleanup®, raising awareness and reducing the impact we have on our planet.
Celebrating its 25th anniversary this year, the Great American Cleanup® unifies and beautifies communities across the country in a grassroots spring-cleaning movement. Altair and KAB first partnered in 2022 and will continue to heighten their recycling and sustainability efforts by educating and engaging consumers to raise awareness and support the campaign’s impact. In 2022, there were over 11,000 events and more than 208,000 volunteers and participants that recycled over 2.4 million pounds and disposed of over 14 million pounds of litter and debris.
Altair’s marketing support will come to life in a 360° approach, via the company’s JOE by Joseph Abboud eyewear brand. JOE is the first brand from the Altair and Marchon portfolio to move forward with product that only includes sustainable materials.
VSP Vision will be tracking employee engagement in this program via “Hearts At Work,” an internal platform that supports employee giving and volunteering programs.
“We are thrilled to continue this partnership with Keep America Beautiful®,” said Gabriele Bonapersona, Chief Brand Officer for Marchon Eyewear, Inc. “The JOE by Joseph Abboud eyewear collection is a great fit for this cause with its commitment to creating frames with sustainable materials.”
Gabriele Bonapersona
Chief Brand Officer, Marchon Eyewear, Inc.
“Partnerships like this are what Keep America Beautiful is all about,” said Noah Ullman, Chief Marketing Officer for Keep America Beautiful. “Aligning VSP Vision and JOE by Joseph Abboud with programs like the Great America Cleanup® provide needed resources for our national volunteer network and give organizations the ability to deliver true impact aligned with their environmental and community improvement goals.”
Noah Ullman
Chief Marketing Officer, Keep America Beautiful
JOE by Joseph Abboud optical collection is available to purchase on www.eyeconic.com and in select optical retailers in the USA.
For more information on this partnership, volunteering for the GAC, and how to donate please visit https://kab.org/partnership/corporate-partnership
Altair Eyewear supports eyecare professionals with advanced eyewear technologies and distinctive licensed brands including Anne Klein, bebe, Calvin Klein Jeans, Cole Haan, Draper James, Joseph Abboud and JOE Joseph Abboud, Spyder and ZEISS, as well as Altair’s proprietary brands, which include Genesis, Lenton & Rusby, McAllister and Otis & Piper. Altair Eyewear brands are sold through more than 10,000 independent optical retailers. Altair Eyewear is a division of Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and a subsidiary of VSP Vision™, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high quality eye care and eyewear. Visit www.altaireyewear.com and follow @altaireyewear for more information.
Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of 700 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook (opens in a new tab), Instagram (opens in a new tab), Twitter (opens in a new tab), Linkedin (opens in a new tab), and YouTube (opens in a new tab). Donate and take action at kab.org.
MEDIA CONTACTS:
Marchon Eyewear, Inc.
Chanel D’Epagnier
cdepagnier@marchon.comNoah Ullman
Keep America Beautiful®
communications@kab.orgStay in touch
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