March 3, 2022 · McCall Vrydaghs
STAMFORD, Conn. (January 27, 2022) – Keep America Beautiful® is proud to announce Vision for America 2021 has received six awards of excellence; in the marketing and communications industry and for community service.
Entries for both the AVA Digital Awards (opens in a new tab) and MarCom Awards (opens in a new tab) were scored by industry professionals who “look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry.” Entries that obtain scores of 90 to 100 receive Platinum status. All five KAB entries received the Platinum rating.
AVA Digital Awards:
MarCom Award:
Communitas Award:
AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP) (opens in a new tab). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession. In the past, about 16 percent of entries won Platinum, the top award, and around 19 percent the Gold Award. Approximately 10 percent were Honorable Mention winners.
In the MarCom competition, there were over 6,000 entries from 41 countries in the MarCom Awards 2021 competition. MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity, and resourcefulness. About 17 percent won this award.
Communitas awards honor excellence in community service and social responsibility. Judges found that the virtual event exhibited the spirit of communitas, a Latin word that means people coming together for the good of a community. Communitas nominees are evaluated based on the extent and effectiveness of their program. Communitas Awards began in 2010 as an outgrowth of the pro bono recognition program of the Association of Marketing and Communication Professionals, a several-thousand-member group that honors creative achievement and fosters partnerships with charities and community organizations.
Vision for America 2021 is an annual fundraiser for Keep America Beautiful®. Live-streamed from Hatchways Workspace in Dallas, Texas on December 9, 2021, this year’s theme was “Celebrating Community” and launched our visionary 5-year plan to host the largest community celebration in America. Special thanks to project planner, Gabrielle DeFranceschi, and production company, Weymouth/Watson (opens in a new tab), for their assistance on the event to the Keep America Beautiful marketing/communications team.
Honored this year at Vision 2021: David Allen, CEO of Igloo®, Kathleen Gibi, Executive Director of Keep the Tennessee River Beautiful, Caulin Donaldson, Social Impact Leadership award winner, and Seth Leitman, Social Impact Leadership award nominee.
Watch Vision for America 2021 by clicking here (opens in a new tab).
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