September 30, 2024 · McCall Vrydaghs
Stamford, CT, September 30, 2024 – Keep America Beautiful announced a new partnership with The Coca-Cola Company to bolster community-led cleanup and recycling efforts across the USA during the Greatest American Cleanup, a historic community improvement initiative to pick up 25 billion pieces of litter by July 4, 2026—America’s 250th birthday.
As the presenting sponsor of the Greatest American Cleanup, Coca-Cola pledged $100,000 in grants to support cleanup and recycling initiatives by Keep America Beautiful affiliates in ten states. Collection is an important part of the company’s sustainable packaging strategy World Without Waste (opens in a new tab). The grants are intended to spark local beautification projects and civic engagement efforts, inspiring communities to take action to improve their surroundings in partnership with their local Coca-Cola bottler.“Keep America Beautiful is pleased to expand our partnership with Coca-Cola to empower communities to take action in making their environments cleaner, greener, and more beautiful,” said Keep America Beautiful President and CEO Jennifer Lawson “These grants will enable our affiliates to mobilize volunteers, engage with local leaders, and have an even greater impact in their communities.”
“The Coca-Cola Company is excited to join Keep America Beautiful for the Greatest American Cleanup campaign,” said Alba Baylin, Vice President, Stakeholder & Social Impact Management. “As part of our company’s purpose to refresh the world and make a difference, we’re proud to support an initiative that can help us create a better shared future for the communities we serve.”
Communities benefiting from these grants will be encouraged to sign a declaration of support for the Greatest American Cleanup, pledging to take even greater action in cleaning and greening their neighborhoods as America approaches its 250th birthday in July 2026.
Grants were made to the following Keep America Beautiful Affiliates:
Video from The Coca-Cola Company to fund grants for cleanup and recycling initiatives for Keep America Beautiful affiliates in 10 states in lead up to America’s 250th Birthday
facebookinstagramtwitteryoutubelinkedinspotifyitunes
Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to end littering, improve recycling, and beautify America’s communities. Join us on Facebook (opens in a new tab), Instagram (opens in a new tab), X (opens in a new tab), LinkedIn (opens in a new tab), and YouTube (opens in a new tab). Donate and take action at kab.org.
MEDIA CONTACTS:
McCall Vrydaghs
Keep America Beautiful®
communications@kab.orgStay in touch
Get stories, ideas, and practical ways to help make your community cleaner, greener, and more beautiful — sent straight to your inbox.
or text LITTER to 475-500-8569
By texting LITTER to 475-500-8569 you agree to receive automated promotional and customer support text messages from Keep America Beautiful. Msg. frequency varies. Msg. and data rates may apply. You can opt-out anytime. Reply STOP to cancel, HELP for help. View Privacy & Terms.
Recycling
October 15, 2026 · McCall Vrydaghs
High school students invited to explore local recycling systems and pitch creative, community-based solutions. The challenge runs through November 15, 2026 with one grand-prize winner receiving $500.
October 5, 2026 · McCall Vrydaghs
Partnership supports associate volunteer events, community-driven litter solutions, and innovative local leadership.
September 11, 2026 · McCall Vrydaghs
Cleanup, beautification, and other acts of service part of America’s Day of Doing Good, the largest day of community action in U.S. history