Keep America Beautiful Rings Nasdaq Opening Bell in Honor of America Recycles Day

Event Highlights National Commitment to Recycling and Waste Reduction

Video from Event Highlights National Commitment to Recycling and Waste Reduction

NEW YORK, NY, November 13, 2024 – Keep America Beautiful® President and CEO Jennifer Lawson was joined by corporate partners, including iHeartMedia (opens in a new tab), and supporters to ring the opening bell at the Nasdaq MarketSite in Times Square this morning in celebration of America Recycles Day®.

“We’re thrilled to ring the Nasdaq opening bell in recognition of America Recycles Day,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “Recycling helps reduce waste, conserve resources, and protect the environment, enabling every American to make a meaningful impact in their communities and beyond. This event reminds us why recycling is vital to our country and to future generations of Americans.”

America Recycles Day, which takes place annually on November 15, is the only nationally recognized day dedicated to promoting and celebrating recycling in the United States. The day is part of Keep America Beautiful’s Greatest American Cleanup™, an initiative aiming to beautify communities nationwide by America’s 250th anniversary on July 4, 2026.

Photo credit: Nasdaq, Inc.

Joining Lawson at the opening bell podium was Lucinda Robb who serves as the Honorary Co-Chair of the Greatest American Cleanup.

“We’re especially pleased to have with us today First Granddaughter Lucinda Robb, whose grandmother Lady Bird Johnson championed national beautification during her time as First Lady and continues to inspire the Keep America Beautiful movement,” Lawson said.

The NASDAQ event was made possible thanks to the support of its America Recycles Day partners: Altria, Anheuser-Busch, Cirba Solutions, IBWA, Kimberly-Clark, Niagara Cares, Santa Fe Natural Tobacco Company, and Veggie Wash.

IHeartMedia is a media partner of the Greatest American Cleanup. Throughout the year, iHeart has organized and led local cleanup efforts across the U.S. and has launched large-scale national and local media campaigns to encourage listeners to participate in Keep America Beautiful programs.

“Enabling our millions of listeners to take action to positively impact the environment through simple everyday activities is at the core of iHeart’s sustainability initiatives,” said Wendy Goldberg, iHeartMedia’s Chief Communications Officer. “Knowledge and education are key to conservation efforts and protecting our planet for future generations and we’re proud to support Keep America Beautiful’s Greatest American Cleanup.”

Other Greatest American Cleanup funders include Hilton, Northrop Grumman, The Coca-Cola Company, Carol Cone on Purpose, Niagara Cares, Recycled Materials Association (REMA), and The Harris Poll.

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About Keep America Beautiful®:

Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to end littering, improve recycling, and beautify America’s communities. Join us on Facebook (opens in a new tab), Instagram (opens in a new tab), X (opens in a new tab), LinkedIn (opens in a new tab), and YouTube (opens in a new tab). Donate and take action at kab.org.

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