Do Beautiful Things · Season 3 · Episode 1
Atlanta Sustainable Fashion Week: Where Style Meets Sustainability
November 7, 2025 · Hosted by Jennifer Lawson
Discover the world of sustainable fashion and its benefits for the planet. Learn about eco-friendly choices this America Recycles Month.
Inside the movement empowering designers, students, and communities to make sustainability stylish
In this episode of “Do Beautiful Things,” host Jennifer Lawson, President and CEO of Keep America Beautiful, dives into the transformative world of sustainable fashion—just in time for America Recycles Month.
Special guest Tanjuria Willis, founder of Atlanta Sustainable Fashion Week (opens in a new tab), joins the conversation to share her inspiring journey from nuclear plant systems engineer to entrepreneur and change-maker in the eco-fashion movement. Together, they unpack how sustainability and style can reinvent our wardrobes and redefine what it means to practice mindful consumption. From upcycled runway looks and innovative educational workshops for youth, to collaborations that repurpose game-day banners and promote zero-waste events, this episode shines a spotlight on the exciting future of fashion rooted in environmental responsibility.
Whether you’re a thrifting enthusiast, curious about the impact of textiles on our health, or eager to learn how collaborative communities are turning waste into wearable art, you won’t want to miss the rich insights and practical ideas shared in this conversation.
Tune in to discover how Atlanta Sustainable Fashion Week is nurturing the next generation of designers, fostering international exchange, and welcoming everyone to experience clothing that’s good for both people and the planet.
Listen to the full episode to find inspiration for making sustainability a beautiful part of your everyday life.
“Sustainable Fashion Week was created to bring awareness to textiles… I wanted to make people aware of how to make different choices. I also wanted to present them with opportunities to learn what those choices were.”
— Tanjuria Willis, Founder of Atlanta Sustainable Fashion Week
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Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to end littering, improve recycling, and beautify America’s communities. Join us on Facebook (opens in a new tab), Instagram (opens in a new tab), X (opens in a new tab), LinkedIn (opens in a new tab), and YouTube (opens in a new tab). Donate and take action at kab.org.
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