GREAT AMERICAN CLEANUP®

(July 27, 2023) – The Great American Cleanup® has come to a close, and we want to share some of the highlights of this year’s efforts across the country, tracked through our social media channels. From posts and videos to TV appearances, Keep America Beautiful thanks everyone who made this year a remarkable success as we work to clean, green, and beautify America together.>>PHOTO GALLERY: Great American Cleanup® 2023Have something to add to this list? Please email Director of Communications, McCall Vrydaghs – mvrydaghs@kab.org.SOCIAL MEDIA POSTSMarch 21: TODAY is the day! Celebrate the Great American Cleanup’s 25th year in 2023! March 21 – June 22. The Great American Cleanup® unifies and beautifies communities across the country. Join us! http://ow.ly/QcfK50NmvgU #HowIKeepAmericaBeautiful #GreatAmericanCleanUp #DoBeautifulThings  March 25: Many hands make light work, as my Granny used to say. And, yesterday was an incredible day in Norfolk w/ volunteers galore helping to clean up Lafayette. Yesterday was an incredible day in Norfolk w/ volunteers galore helping to clean up Lafayette Park. Thank you, @keepnorfolkbeautiful, for organizing this important clean-up event.  #greatamericancleanup March 27: Chester County Beautiful is holding a giveaway to help a selected volunteer group get started with a cleanup event that the 25th anniversary […]

FOR IMMEDIATE RELEASE  Keep America Beautiful® celebrates PalmettoPride for #PickItPostIt Campaign June 27, 2023 — Keep America Beautiful® celebrates PalmettoPride for their collaborative campaign with South Carolina SC7 and Duke Energy, aimed at litter prevention and beautification to clean up South Carolina. Running through July 31st, this campaign encourages individuals across the state to take part in the effort to keep South Carolina beautiful.  The centerpiece of this campaign is the #PickItPostIt initiative, which invites people to actively participate in litter cleanup activities. Participants are encouraged to pick up litter in their communities, snap a photo, and post it on social media using the hashtag #PickItPostIt. With every post, the Duke Energy Foundation will donate $10 towards PalmettoPride’s litter prevention efforts.   “The campaign is encouraging citizens to pick up litter when they see it, take a picture, and post it. Hopefully we can get more people involved in that behavior change process of how to stop littering,” said Sarah Lyles, Executive Director of PalmettoPride.  >>IN THE NEWS: Keep Ameria Beautiful Affiliate of the Month “This project is another great way PalmettoPride, Keep South Carolina Beautiful, SC7 and Duke Energy are working to do beautiful things across South Carolina, and I […]

NEW YORK, NY, MARCH 20, 2023 – Altair Eyewear, Inc., a division of Marchon Eyewear, Inc. and a subsidiary of VSP Vision (“Altair”) and Keep America Beautiful® (“KAB”) are proud to announce the renewal of a national partnership to support the Great American Cleanup®, raising awareness and reducing the impact we have on our planet. Celebrating its 25th anniversary this year, the Great American Cleanup® unifies and beautifies communities across the country in a grassroots spring-cleaning movement. Altair and KAB first partnered in 2022 and will continue to heighten their recycling and sustainability efforts by educating and engaging consumers to raise awareness and support the campaign’s impact. In 2022, there were over 11,000 events and more than 208,000 volunteers and participants that recycled over 2.4 million pounds and disposed of over 14 million pounds of litter and debris. Altair’s marketing support will come to life in a 360° approach, via the company’s JOE by Joseph Abboud eyewear brand. JOE is the first brand from the Altair and Marchon portfolio to move forward with product that only includes sustainable materials. VSP Vision will be tracking employee engagement in this program via “Hearts At Work,” an internal platform that supports employee giving […]